Nonprofit Organization Website Design: SAFE House

SAFE House Nevada's New Website Design by Netmouser in Las Vegas

WEB DESIGN PROJECT NOTES:

The task was to redesign the nonprofit organization’s website into a cleaner, more modern look and feel. I wanted the web design to be clean and fresh, easy to navigate, user-friendly and responsive to the size of the device the visitor is viewing it on.

The website was built with WordPress. I created a custom design and integrated it into the site. I added dynamic elements like a slideshow, featured content blocks on the homepage, and a drag and drop web page builder for easy content management and design layouts that my customer can administrate on their own, if they so choose.

What makes me happy is that the customer was very pleased with the site and how it turned out. I do my best to create websites that my customers love. Want to see the new site I built for SAFE House? You can be the judge… Visit their new website and see for yourself: SAFEHouseNV.org

Are you ready to hire a professional web designer to help you with your website redesign? I would love to have a conversation with you to learn about your goals and objectives. Contact me for a free consultation and let’s see what we can do to turn your old website new again.

Contact Lisa Caterbone, Digital Marketer in Las Vegas
Contact Lisa Caterbone, Digital Marketer in Las Vegas

Using Suggestion in Web Development, Content Creation & SEO

Suggestion and Web Design go hand in hand

Suggestion is the psychological process by which one person guides the thoughts, feelings, or behavior of another person. –Wikipedia

As the author, Siri Hustvedt stated in her quote, “None of us is immune to suggestion…” She’s right. We are constantly being influenced in some way, shape or form. When we are watching TV, we are being guided by characters and how they portray us in society. When we look at an advertisement, we are being influenced by the culture of the company, the lure of the benefits if we use the products, or how they will make us feel. When we go on our favorite social networks, we are constantly bombarded by what people love and recommend. Suggestion really is a cornerstone in society and there is no escaping it!

Using Suggestion When Developing Our Websites

Knowing we cannot escape suggestion is not a negative. In fact, we should use the power of suggestion to our fullest when we develop and market our websites.

One of the first things I do as a web designer and developer is to sit down with my clients and have a very thorough discussion about their business and industry. After all, I am not an expert at their business… they are. So what I normally do is find out everything I can about their business, what they sell, who their customers are, etc… Once I get that information, I then work with my clients on creating a website that will ‘suggest’ them as the best in their field.

Suggestion is about anticipating how the website visitor will find you, then using this knowledge to develop your website with functional promotions and marketing campaigns that will guide the visitor into clicking for more information or to buy your products and services. Suggestion starts before development and goes all the way through to customer acquisition.

Suggestion and SEO – How These Two Techniques Work ‘Hand in Hand”

Search Engine Optimization is a strategy that requires a marketer to think about how a website visitor will find you. Whether through a search engine like Google or Bing, a video platform like YouTube, a social network like Facebook, or through an article network. SEO is an important part of marketing your website so you can increase your visibility among these channels.

When I develop a website, I research the best phrases and words to use for your industry. I then use these words and phrases to create content that will jump out to your website visitors who are actively seeking a business or product, to ‘suggest’ to them that your company is a good match they should feel comfortable interacting with.

Suggestion and SEO go hand in hand. They are so closely associated, that I would not do my job properly as a marketer, if I did not know how to suggest your products or services to your customers.

Creating Content on your Website to Suggest to Your Customers They Should “Act Now”.

Your website should always contain a CTA or Call to Action. A CTA can be something as simple as filling out a contact form, prompting a telephone call, sending you an email or using a promotional code to purchase a product. Your website should always have at least one, if not many CTA’s throughout your site’s pages and content.

A CTA is a suggestion to a website visitor that if they do ‘x’, they’ll get ‘y’. Basically, if they do something, they’ll get something.

CTA (Call to Action) Examples:

  • Fill out a contact form to receive a free download or pdf catalog
  • Call a phone number to request free information or a consultation
  • Sign up for an email newsletter to receive a discount on a product or service.
  • Buy Now button on your shopping cart to incite a product purchase

The objective of a CTA is to guide your visitor to complete an action. Once they do, they become a ‘lead’. A lead is a potential customer who may purchase your products or services in the future, which ‘leads’ to a sale. (See the play on words there? Clever, right?) The point is, isn’t that what every business wants? More sales?

Suggestion Plays a Vital Role in Making Your Marketing Campaigns a Success.

As stated by Siri Hustvedt’s quote, “no one is immune to suggestion…”, she is absolutely true. But that does not mean that we should not use the power of suggestion to our fullest. After all, it’s not manipulation if you direct a potential buyer to a product or service they are actively seeking out. You are just making it easier for the customer to find you, and to reap the rewards your company has to offer.

I Work With My Customers to Make ‘Suggestions’ through Web Design, Internet Marketing and More…

If you need an internet marketing expert who understands the process of gaining a lead or guiding a visitor to purchase your products or services, contact me for a free consultation. I welcome the call or email.

Contact Lisa Caterbone, Digital Marketer in Las Vegas

I Challenge You to the #CoronaVirusCoinChallenge

Lisa Caterbone's Coronavirus Coin Challenge

I started a new challenge to get a movement of people to donate to their local food banks during the Corona Virus pandemic. It’s called the #CoronaVirusCoinChallenge or #Covid19CoinChallenge. The objective is to give yourself a goal to catch 20 quarters stacked from your elbow. If you can do it, consider donating $10 to the local food banks that are doing so much to help communities around the country. If you can’t do it, consider donating $5 to the food bank. The idea is to have fun while in containment, but to do something that can help others. And, there are a lot of people out there that need food during this time. I saw on CNN that many food banks are struggling due to the high demand. If we can all donate $5 or $10 to help them, we can make sure families are being fed during this time of crisis.

Here’s My Video of the #CoronaVirusCoinChallenge

I Challenge You to the #CoronaVirusCoinChallenge