Motivational Monday: Steve Jobs Quote + Building Your Web Presence

Steve Jobs Quote about Overnight Success

If you really look closely, most overnight successes took a long time.

Steve Jobs, American Business Magnate

This quote rings just rings true. Most people think if someone is an overnight success, they came out of nowhere. But truth is, it takes a long time to become successful. How long? There’s no time limit. It’s more about the process of what you are working on, how you’ve built yourself, your products or services, your skills. Over time, they meld into one and they make you the person you are. It takes years to become who you are, so don’t feel that because you failed at one thing, one time, that you won’t be successful down the line. As Steve Jobs said, “most successes took a long time.”

Internet Marketing Success

This is also true with marketing your business. In most cases, businesses succeed by working hard, building relationships, servicing their customers, and standing by their products and services. They build a reputation and they hope this reputation helps them to attract new customers. When I consult my clients for internet marketing, I remind them of this fact. Just because you build a website today, doesn’t mean you’ll be a millionaire tomorrow. It takes time to cultivate your website. Just like any business, you need to market that website to attract more customers.

Increase your chances of success with Internet Marketing Strategies

Marketing a website consists of many layers. I am not going to go into a lot of details on these layers, but instead remind you that to succeed, you do need to remember a few key ways that will help your business expand online.

There is free marketing and then there is paid marketing. Inside both of these categories are many layers of ad types that fit either into the ‘free’ model or ‘paid’ model. Most businesses that are successful use both forms of marketing.

For this moment, I am only going to focus on two web marketing strategies that most of my customers ask about.

SEO

SEO or Search Engine Optimization is a process a web marketer uses to code your website and build content that will ‘hopefully’ be indexed in the major search engines like Google, Bing, Yahoo, etc…

PPC

PPC or Pay-Per-Click Marketing, in simple form, is an advertising campaign you set up inside a search engine or other website that allows you to pay any time your ad is clicked on.

Both SEO and PPC are valuable for businesses and each one serves a different purpose.

With SEO, the hope is that your website will attract customers ‘organically’ by matching your website’s content, products or services with a query that a customer will type into a search engine. SEO used to be much more simpler in the older days of the web, therefore, it’s referred to many times as ‘free’ marketing. But SEO has changed. There is a cost to set up and maintain a website to increase your chances of being visible in search engines.

With PPC, you directly bid on your ad being seen by a customer in a search engine (or other website) offering PPC advertising. Ex: Google Adwords or Microsoft Advertising. This is normally referred to as the ‘paid’ marketing strategy since you are directly paying for an advertisement on a search engine.

The point I am making, which ties in with the quote by Steve Jobs above, is that website success does not come overnight. You need both of these types of marketing strategies to build your business visibility online. What will work for you? Businesses are different and the internet constantly changes, but over time you will find a marketing plan that works well for you combining these two, and other marketing strategies ( social media, etc..) . But, the main point is… you do need time. It doesn’t come overnight.

If you would like to discuss building a marketing plan for your online business, contact me for a free consultation.

Contact Lisa Caterbone, Digital Marketer in Las Vegas

What is ‘snackable’ content?

Snackable Content in Content Marketing

Snackable content is a new catchphrase in digital marketing, even though the concept has been around for some time.

Snackable content are bite-sized chunks of information that you create for your website or social media. For example, below is an infographic I created for one of my clients to post on his blog and social media pages.

This infographic gives the readers a quick look at 4 Steps to take if they’ve been hurt at work. This bite size content is easy to read, has a purpose and communicates a clear message without being too wordy.

Why is it important to have snackable content?

Snackable content is perfect to use on social media sites where people only have a few seconds to browse their feed. It gets their attention and gives them a quick look at your company and what you do.

When used in a blog post, it works great as a featured image and helps to break up the content. It also allows you to take a deeper dive into the snackable content, creating an in-depth article that relates to the information you just gave them. In the example above, my client shows you the “4 Steps to Take if You’ve Been Injured At Work”. But, in his blog post, he goes into detail for each one of those steps, bringing more knowledge and expertise to his readers.

Should You Start Creating Snackable Content?

By creating a content marketing plan that incorporates both in-depth content and ‘snackable’ content, you are giving your readers and potential customers the ability to ‘take a quick bite’ or to deep dive into your writings. To me, that’s a win-win.

If you want to develop a content marketing plan for your business, contact me. I’d love to help.

Contact Lisa Caterbone, Digital Marketer in Las Vegas

3 Things Every Business Needs To Start A Website

Website Design and Hosting in Las Vegas, NV

I get a lot of clients who have never built a website before. They don’t have any idea of where to start and they need some advice on how to get their business online. They normally have been referred to me by one of my clients who feels confident referring them to me because I’ve helped get their business online. It’s always an honor to be referred and it’s one I do not take lightly.

The normal process for me to help my customers is to schedule a call or meeting and find out about their business. I then walk them through the basics of what they will need in order for them to have a website.

These are the basic items any business needs if they plan on having a website. I won’t go into too much detail as I will save that for a later post, but just knowing up front what the important items are to have a website for your business is the first step, and if this helps to guide you on your journey, I’m glad to have helped.

3 THINGS EVERY BUSINESS NEEDS TO START A WEBSITE:

When you decide you need a website for your company there are a few key items you will need to do before you can ‘open for business’.

1. BUY / REGISTER A DOMAIN NAME

The domain name is the ‘address’ to your business web site. If you comparing a website to a house, the domain name would be the address, i.e. 8000 Badura Ave. In the case of a website, it would be netmouser.com.

Domain names should be easy to remember and identifiable. Many times I consult with my clients and tell them to think of any of the following ideas:

  • Your company name
  • Your business products and services
  • Keywords that you identify your business with
  • Your location
  • Combination of any of these ideas above

If you own a business that provides trophies and awards, you may want to include keywords in your domain to capture the searches for people looking for trophies or awards. However, there are so many businesses that handle this service nationwide, so you may want to narrow it down by including the city or your business name. For example, one of my clients provides awards that recognize outstanding achievement to schools, businesses, etc… Their company name is Desert Wind Engraving & Awards. When you hire a professional digital marketer like me, I will do a domain search (similar to a business name dba search) that will show me what domains are available that may match your business, business products or services and / or location. I give you a listing of these domains available at the time of my search and we go over what we think will be best for your business. In the example above, we chose the business name ‘Desert Wind’ with a keyword ‘Awards’ so their domain name is DesertWindAwards.com.

Try thinking about your business, your services and products you offer, along with your location and then go to Netmouser’s Domain Registration service and try some domain name searches to see if there is something available that you like. If so, register it and that’s the first step to take in creating a website.

2. WEB HOSTING

Going back to the example of comparing a website to a house, the web hosting would be the land or foundation you build your house on. You can’t have a house without land to build it on, can you?

Web hosting is the ‘space’ you need to build your website. This ‘space’ is a virtual space that resides on a physical web server in another location somewhere in the world. There are different types of web hosting plans based on what your needs are, where and who you host with, but the main thing you need to know is you will need a web hosting plan. Netmouser has dedicated servers we use to host our client’s websites. When you hire me, I will set up all of your website hosting needs for you so you don’t have to worry about it. Web hosting plans are essential, and without it, you can’t have a website.

3. WEBSITE DESIGN & PROGRAMMING / CODED PAGES

Now that you have your ‘address and land’ for your website, you actually need to build or construct the house… in this case your website. To do this, I will create a custom design for my client and then code it out using programming language that displays on the web. We upload the files to your web hosting plan and then, when someone types in your domain name (or address), your website is displayed. Without the coded files, you just have a blank virtual space.

When you are ready to create a website, it’s best to hire a professional digital marketer so you can insure the website is coded properly and with marketing principles for SEO (search engine optimization) so your site has a better chance to be indexed in a search engine like Google when someone is searching for your products or services.

SUMMARY

These are the three required items you NEED to start a website. There are more items that we will discuss in the near future that make your website structure and marketing efforts more effective, like SEO, shopping carts to sell your products, videos, etc… but for now, these are the three basic items you need to get your business on the web.

CONTACT ME

If you need help with your company website, please, contact me! I love helping companies set up their businesses online and would love to speak with you.

Contact Lisa Caterbone, Digital Marketer in Las Vegas

Open for Digital Marketing Business During Covid-19

Covid-19 Coronavirus CDC

COVID-19 (Coronavirus) has thrown us all a curveball. Many of my customers have been affected by the shutdown orders from the Government and aren’t able to keep their businesses open while we’re in containment. I understand how difficult a time this is for you and I am sending you all my love as we wait this out. For all businesses that are deemed essential, please accept my thanks as you keep our community churning. And to all my clients, please stay well and in touch.

To keep you informed of my service, I am able to work remote as I normally do and am available for all digital marketing projects.

Some of the projects I have been doing over the past few weeks is working with my PPC customers to create new ads, update their websites with Covid-19 messages, help my customers set up remote session plans to communicate with their customers via their website and email.

If you are able to keep working and need help with your marketing, feel free to call me at (702) 630-4655 or email me. Stay well friends. #InThisTogether

Contact Lisa Caterbone, Digital Marketer in Las Vegas