SEO Tip #1: Do you know how to see what’s ‘under the hood’ of your website?

SEO Tip #1 - How to view your web page source code

“Is it sufficient that you have learned to drive the car, or shall we look and see what is under the hood? Most people go through life without ever knowing.”

Dr. June Singer

Today I am going to give you a quick tip on how to ‘look under the hood’ of your website to understand a basic first step of SEO.

SEO Tip #1 – Learn how to look ‘under the hood’

If you wanted to look inside to the engine of your car, you would open the hood with a latch from inside the vehicle. With a website, you don’t have a simple open button or latch, but there is a way for the ‘non-mechanic’ website owner to look under the hood of your website. It’s called ‘View Page Source’.

The ‘View Page Source’ command allows you to view the source code for your website. Source code is the programming code that helps to make up your website so it displays in the lovely, graphical format you see on your screen.

Inside the source code, a web designer or marketer, makes sure certain key items are being monitored, much like you’d do with a car. You make sure the car is filled with the right fluids like oil, gas, coolant, etc… so it runs optimally. That is exactly what your web designer does when they optimize your website for search engines. They fill it up with the right ‘fluids’ like: content, tags, meta data, etc… so your site has a better chance of ranking in search engines like Google, Bing or Yahoo.

If you’re a mechanic, you know what to look for in the engine. If you’re not, you learn basic skills to keep your car running smoothly between maintenance visits. Viewing source code is one of those basic skills to learn, so you can always make sure your site is being efficiently optimized.

HOW TO VIEW YOUR WEB PAGE SOURCE CODE

  1. First thing to do is pull up your website in a browser.

    Open any website browser like Firefox, Safari, Chrome and type in your website address.

  2. Find any space on the website that is not an image and RIGHT CLICK (Ctrl+Click on a Mac) your mouse button and choose “View Page Source” from the menu that opens up.

    Some browsers allow you to click Ctrl + U (instead of right-clicking on the website).

  3. A new window will open up that shows you the code of your website

    You are now looking at your web page source code.

Pretty daunting if you’ve never seen code before, isn’t it? I know the feeling because it’s how I feel when I look at my car’s engine. But don’t fret. Over the next few weeks, I will tell you specifically what to look for in your website’s code to optimize it for SEO.

Today, my SEO tip #1 is this: learn how to ‘look under the hood’ of your website. Once you know how to do that, you’ll be taking the first step in understanding how the web marketing process works.

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Don’t have time to wait for my next SEO Tip? If you need a marketer now, contact me. I offer a free consultation and welcome your call or email.

Contact Lisa Caterbone, Digital Marketer in Las Vegas

Using Suggestion in Web Development, Content Creation & SEO

Suggestion and Web Design go hand in hand

Suggestion is the psychological process by which one person guides the thoughts, feelings, or behavior of another person. –Wikipedia

As the author, Siri Hustvedt stated in her quote, “None of us is immune to suggestion…” She’s right. We are constantly being influenced in some way, shape or form. When we are watching TV, we are being guided by characters and how they portray us in society. When we look at an advertisement, we are being influenced by the culture of the company, the lure of the benefits if we use the products, or how they will make us feel. When we go on our favorite social networks, we are constantly bombarded by what people love and recommend. Suggestion really is a cornerstone in society and there is no escaping it!

Using Suggestion When Developing Our Websites

Knowing we cannot escape suggestion is not a negative. In fact, we should use the power of suggestion to our fullest when we develop and market our websites.

One of the first things I do as a web designer and developer is to sit down with my clients and have a very thorough discussion about their business and industry. After all, I am not an expert at their business… they are. So what I normally do is find out everything I can about their business, what they sell, who their customers are, etc… Once I get that information, I then work with my clients on creating a website that will ‘suggest’ them as the best in their field.

Suggestion is about anticipating how the website visitor will find you, then using this knowledge to develop your website with functional promotions and marketing campaigns that will guide the visitor into clicking for more information or to buy your products and services. Suggestion starts before development and goes all the way through to customer acquisition.

Suggestion and SEO – How These Two Techniques Work ‘Hand in Hand”

Search Engine Optimization is a strategy that requires a marketer to think about how a website visitor will find you. Whether through a search engine like Google or Bing, a video platform like YouTube, a social network like Facebook, or through an article network. SEO is an important part of marketing your website so you can increase your visibility among these channels.

When I develop a website, I research the best phrases and words to use for your industry. I then use these words and phrases to create content that will jump out to your website visitors who are actively seeking a business or product, to ‘suggest’ to them that your company is a good match they should feel comfortable interacting with.

Suggestion and SEO go hand in hand. They are so closely associated, that I would not do my job properly as a marketer, if I did not know how to suggest your products or services to your customers.

Creating Content on your Website to Suggest to Your Customers They Should “Act Now”.

Your website should always contain a CTA or Call to Action. A CTA can be something as simple as filling out a contact form, prompting a telephone call, sending you an email or using a promotional code to purchase a product. Your website should always have at least one, if not many CTA’s throughout your site’s pages and content.

A CTA is a suggestion to a website visitor that if they do ‘x’, they’ll get ‘y’. Basically, if they do something, they’ll get something.

CTA (Call to Action) Examples:

  • Fill out a contact form to receive a free download or pdf catalog
  • Call a phone number to request free information or a consultation
  • Sign up for an email newsletter to receive a discount on a product or service.
  • Buy Now button on your shopping cart to incite a product purchase

The objective of a CTA is to guide your visitor to complete an action. Once they do, they become a ‘lead’. A lead is a potential customer who may purchase your products or services in the future, which ‘leads’ to a sale. (See the play on words there? Clever, right?) The point is, isn’t that what every business wants? More sales?

Suggestion Plays a Vital Role in Making Your Marketing Campaigns a Success.

As stated by Siri Hustvedt’s quote, “no one is immune to suggestion…”, she is absolutely true. But that does not mean that we should not use the power of suggestion to our fullest. After all, it’s not manipulation if you direct a potential buyer to a product or service they are actively seeking out. You are just making it easier for the customer to find you, and to reap the rewards your company has to offer.

I Work With My Customers to Make ‘Suggestions’ through Web Design, Internet Marketing and More…

If you need an internet marketing expert who understands the process of gaining a lead or guiding a visitor to purchase your products or services, contact me for a free consultation. I welcome the call or email.

Contact Lisa Caterbone, Digital Marketer in Las Vegas

Motivational Monday: Walt Disney Quote + Quit Talking

Walt Disney Quote - Motivational Mondays at Netmouser Web Design

The way to get started is to quit talking and begin doing

— Walt Disney

All successful online businesses started with one thing: an idea.

Turn your ideas into a successful web business or marketing channel to sell products or services.

I am an idea person. I like to come up with ideas, new inventions, new business concepts, etc… and I love to talk about them to friends. But, that being said, I don’t know how many times I’ve heard a friend say “You have so many ideas… Why don’t you just start doing them?”

Walt Disney had a simple concept: “Quit talking and begin doing”.

That’s easier said than done, I know. In the past I was probably the queen of having an idea and then overthinking it to death, or, just talking it over until I’m exhausted with it and ready to move on to the next idea. But, at some point in your professional life, you have to just trust in yourself and do it.

How many of you have a passion or hobby you just love doing like cooking, sports, arts & crafts, etc… and have thought about starting a blog or YouTube Channel? Or, how many of you are great at graphics or creating art, or just love to sell things and have dreamed of selling your products online? How far did you get with those ideas? They are actually easier to achieve than you may think, as long as you just ‘quit talking and begin doing’.

If you have an idea you’d like to achieve online, contact me! Let’s talk about it for a few minutes, and then let me tell you how to begin the idea and how much it may cost to do. You’d be surprised out how easy and affordable it is to start a blog or website or storefront to sell your products. You just have to decide to take that idea and begin doing it.

Contact Lisa Caterbone, Digital Marketer in Las Vegas

What is ‘snackable’ content?

Snackable Content in Content Marketing

Snackable content is a new catchphrase in digital marketing, even though the concept has been around for some time.

Snackable content are bite-sized chunks of information that you create for your website or social media. For example, below is an infographic I created for one of my clients to post on his blog and social media pages.

This infographic gives the readers a quick look at 4 Steps to take if they’ve been hurt at work. This bite size content is easy to read, has a purpose and communicates a clear message without being too wordy.

Why is it important to have snackable content?

Snackable content is perfect to use on social media sites where people only have a few seconds to browse their feed. It gets their attention and gives them a quick look at your company and what you do.

When used in a blog post, it works great as a featured image and helps to break up the content. It also allows you to take a deeper dive into the snackable content, creating an in-depth article that relates to the information you just gave them. In the example above, my client shows you the “4 Steps to Take if You’ve Been Injured At Work”. But, in his blog post, he goes into detail for each one of those steps, bringing more knowledge and expertise to his readers.

Should You Start Creating Snackable Content?

By creating a content marketing plan that incorporates both in-depth content and ‘snackable’ content, you are giving your readers and potential customers the ability to ‘take a quick bite’ or to deep dive into your writings. To me, that’s a win-win.

If you want to develop a content marketing plan for your business, contact me. I’d love to help.

Contact Lisa Caterbone, Digital Marketer in Las Vegas