Snackable content is a new catchphrase in digital marketing, even though the concept has been around for some time.
Snackable content are bite-sized chunks of information that you create for your website or social media. For example, below is an infographic I created for one of my clients to post on his blog and social media pages.
Snackable content is perfect to use on social media sites where people only have a few seconds to browse their feed. It gets their attention and gives them a quick look at your company and what you do.
When used in a blog post, it works great as a featured image and helps to break up the content. It also allows you to take a deeper dive into the snackable content, creating an in-depth article that relates to the information you just gave them. In the example above, my client shows you the “4 Steps to Take if You’ve Been Injured At Work”. But, in his blog post, he goes into detail for each one of those steps, bringing more knowledge and expertise to his readers.
Should You Start Creating Snackable Content?
By creating a content marketing plan that incorporates both in-depth content and ‘snackable’ content, you are giving your readers and potential customers the ability to ‘take a quick bite’ or to deep dive into your writings. To me, that’s a win-win.
If you want to develop a content marketing plan for your business, contact me. I’d love to help.
One of the services I offer that can greatly help with your overall content marketing strategy is video production and editing. I take on projects big or small.
In this example, my client wanted to create a video that would discuss the remote options to communicate with his clients during the Covid-19 pandemic. He is based in Southern California and I am in Las Vegas so I wasn’t able to come out and shoot the video for him. Instead, I instructed him on how to shoot a video with his iPad and how to share the video with me. He sent me the video clip, which allowed me to edit it. I added an intro & outro slide, music track, logo, and a custom title screen. I then uploaded it to his YouTube page and then embedded it into his website. He was thrilled with the quality of the final product and even more thrilled he had a hand in the making of the video.
In most cases, if you are local to the Las Vegas area, I can come to you to shoot the video. If you are out of town, we can do something similar as I did for my client above.
The process to place a video on your website requires:
Shooting the Video – this is where I would come to your location to film your video, or, where you would film it with your camera at your location and then send it to me.
Importing Video into Editing Software for Editing
Creating a Custom Edited Video for Your Use
Exporting the video into a format acceptable for video sites
Uploading the video into a video hosting site like YouTube
Embedding the video into your website, blog, social media pages, etc…
If you would like a custom video added to your website, or you would like to work on a video marketing campaign to increase your content marketing strategy and presence on YouTube and other video sites, contact me for a free quote.
These content marketing and SEO audit ideas can help to make a few hours (or days) go by, as well as help your search engine ranking pages.
We all know that the Coronavirus threw us a curve and forced us out of our normal routines, creating havoc on our otherwise organized lifestyles. I know some of you may have had to temporarily close down your businesses as we await the ‘flattening of the curve’ and our Governor’s issues to re-open. During this downtime, one of the best things you can do is take a look at your current website’s content and make some easy tweaks that can help your overall SEO strategy and SERP’s (pages displayed by search engines in response to a query by a user.)
CONTENT UPDATES TO YOUR PAGES This may seem like a daunting task, but you’ll be surprised at how easy it can be if you just sit down and tackle it. Click page by page on your website and look at the copy on your pages. Look for the following:
Make updates to existing copy if outdated. Everyone’s business changes throughout the years. If you haven’t taken a look at your content to make sure it’s updated with your current business goals and services, now is a great time to make these content updates.
Website Structure and Navigation Look at the navigation links from a potential visitor’s point of view. Does the way you display your linking structure make sense and is it easy to navigate your website? If not, make some changes. You want the user to be able to come onto any page and know exactly how to get the information on the next pages they want to view. It sounds silly, but sometimes what seems obvious to you is not quite so obvious to a visitor.
Check all your outbound article or content links to make sure they work and are going to the right places. When you link to an outside website, it normally means that you value their content and want the visitor to also get value from that source. Many times a business will change their website and pages and links that were on the old site could change. If you are linking to any outbound source, click the links in your content and make sure they still go to the pages or information you want to share. If not, go to the outbound site’s website homepage and find the new link, or remove the link altogether if it no longer exists. Broken links can be very frustrating for both website owners as it looks like your site is not working properly, and visitors don’t like to waste their time clicking on links that go nowhere.
ADD IMAGES TO YOUR PAGES FOR DESIGN + SEO Adding images to your text heavy pages can help break up the monotony of the text, and can also be a great value to your SEO. Many business owners don’t realize that adding images to your site can actually enhance your SEO. Images are helpful because they add the ability to capture attention and you can add key SEO information to the code of the website that directs search engine bots like Google and Bing, the ability to know what that image is. Remember, searchbots can’t read a picture, but they can read text. By adding SEO code to your image, you are providing valuable content to searchbots to know what that image is and the context of the image on the page:
Alt-Text: Alt-text is shortened for Alternate Text. It is an attribute for an image in HTML that is used to help searchbots know what your image is so it can better crawl your website and know your relevant content information. It’s also helpful for sight-impaired visitors and is used by screen reading tools to describe the images. One other key value to Alt-Text is it will display on your page if an image fails to load on a visitor’s screen.
Image Title: An image title attribute is shown with the image, normally when you hover over the image as a tooltip.
Image Caption: An image caption will display publicly to your visitor and can provide you the ability to detail what the specific photo is and who is in it.
RE-FORMAT YOUR PAGE LAYOUTS TO INCLUDE BULLET POINTS AND NUMBERED LISTS. A page full of words without any images and formatting display options like bullet points and numbered lists may have great, important information, but… when you change the layout and make it easier to read, people may ‘stick around’ longer and read your whole article. Visitors normally like to skim a page and read ‘chunks’ of information.
Give the visitor an ‘easy to digest’ page layout; they will read more and become more familiar with your business or service because they read more of the content.
MAKE SURE YOU HAVE A CLEAR CTA (CALL TO ACTION) ON ALL YOUR PAGES. In marketing you have what is called a CTA or Call to Action. The CTA is an item or event that is designed to influence your visitor to complete an action. CTA’s can be many things:
You may want a visitor of your ecommerce store to purchase a product. A Buy Now button or Add to Cart button is a call to action.
Asking a user of your website to contact you is a CTA.
If your business relies heavily on someone filling out a contact form to engage, make that contact form stand out on the page as a call to action.
If you want the phone to ring after someone views a page on your website, add a phone icon to the page with your phone number and make it a clickable link so that it rings your business when they click it.
If you have a new product and you are wanting to entice users to learn more about it, add a video to your website as a call to action to learn more about the product. CTA’s are vital in getting visitors to do what you want them to do when they visit your website.
CTA’s are best done when they are clearly defined and laid out on your page.