Nonprofit Organization Website Design: SAFE House

SAFE House Nevada's New Website Design by Netmouser in Las Vegas

WEB DESIGN PROJECT NOTES:

The task was to redesign the nonprofit organization’s website into a cleaner, more modern look and feel. I wanted the web design to be clean and fresh, easy to navigate, user-friendly and responsive to the size of the device the visitor is viewing it on.

The website was built with WordPress. I created a custom design and integrated it into the site. I added dynamic elements like a slideshow, featured content blocks on the homepage, and a drag and drop web page builder for easy content management and design layouts that my customer can administrate on their own, if they so choose.

What makes me happy is that the customer was very pleased with the site and how it turned out. I do my best to create websites that my customers love. Want to see the new site I built for SAFE House? You can be the judge… Visit their new website and see for yourself: SAFEHouseNV.org

Are you ready to hire a professional web designer to help you with your website redesign? I would love to have a conversation with you to learn about your goals and objectives. Contact me for a free consultation and let’s see what we can do to turn your old website new again.

Contact Lisa Caterbone, Digital Marketer in Las Vegas
Contact Lisa Caterbone, Digital Marketer in Las Vegas

Web Design Page Builder

wordpress drag and drop editing for easy web design layouts

Netmouser.com now offers a premium web page builder editing tool for WordPress websites.

For those of you who like to have more control over your content, I now offer a premium page builder editing tool that works inside of WordPress and enables you to create dynamic page layouts on the fly!

Contact me to learn about this simple drag and drop editing tool and how it enables you to liven up your boring text only or simple blog posts or web page layouts. It’s one of the easiest tools for web design and wordpress you’ll ever use.

Contact Lisa Caterbone, Digital Marketer in Las Vegas
Contact Lisa Caterbone, Digital Marketer in Las Vegas

Using Suggestion in Web Development, Content Creation & SEO

Suggestion and Web Design go hand in hand

Suggestion is the psychological process by which one person guides the thoughts, feelings, or behavior of another person. –Wikipedia

As the author, Siri Hustvedt stated in her quote, “None of us is immune to suggestion…” She’s right. We are constantly being influenced in some way, shape or form. When we are watching TV, we are being guided by characters and how they portray us in society. When we look at an advertisement, we are being influenced by the culture of the company, the lure of the benefits if we use the products, or how they will make us feel. When we go on our favorite social networks, we are constantly bombarded by what people love and recommend. Suggestion really is a cornerstone in society and there is no escaping it!

Using Suggestion When Developing Our Websites

Knowing we cannot escape suggestion is not a negative. In fact, we should use the power of suggestion to our fullest when we develop and market our websites.

One of the first things I do as a web designer and developer is to sit down with my clients and have a very thorough discussion about their business and industry. After all, I am not an expert at their business… they are. So what I normally do is find out everything I can about their business, what they sell, who their customers are, etc… Once I get that information, I then work with my clients on creating a website that will ‘suggest’ them as the best in their field.

Suggestion is about anticipating how the website visitor will find you, then using this knowledge to develop your website with functional promotions and marketing campaigns that will guide the visitor into clicking for more information or to buy your products and services. Suggestion starts before development and goes all the way through to customer acquisition.

Suggestion and SEO – How These Two Techniques Work ‘Hand in Hand”

Search Engine Optimization is a strategy that requires a marketer to think about how a website visitor will find you. Whether through a search engine like Google or Bing, a video platform like YouTube, a social network like Facebook, or through an article network. SEO is an important part of marketing your website so you can increase your visibility among these channels.

When I develop a website, I research the best phrases and words to use for your industry. I then use these words and phrases to create content that will jump out to your website visitors who are actively seeking a business or product, to ‘suggest’ to them that your company is a good match they should feel comfortable interacting with.

Suggestion and SEO go hand in hand. They are so closely associated, that I would not do my job properly as a marketer, if I did not know how to suggest your products or services to your customers.

Creating Content on your Website to Suggest to Your Customers They Should “Act Now”.

Your website should always contain a CTA or Call to Action. A CTA can be something as simple as filling out a contact form, prompting a telephone call, sending you an email or using a promotional code to purchase a product. Your website should always have at least one, if not many CTA’s throughout your site’s pages and content.

A CTA is a suggestion to a website visitor that if they do ‘x’, they’ll get ‘y’. Basically, if they do something, they’ll get something.

CTA (Call to Action) Examples:

  • Fill out a contact form to receive a free download or pdf catalog
  • Call a phone number to request free information or a consultation
  • Sign up for an email newsletter to receive a discount on a product or service.
  • Buy Now button on your shopping cart to incite a product purchase

The objective of a CTA is to guide your visitor to complete an action. Once they do, they become a ‘lead’. A lead is a potential customer who may purchase your products or services in the future, which ‘leads’ to a sale. (See the play on words there? Clever, right?) The point is, isn’t that what every business wants? More sales?

Suggestion Plays a Vital Role in Making Your Marketing Campaigns a Success.

As stated by Siri Hustvedt’s quote, “no one is immune to suggestion…”, she is absolutely true. But that does not mean that we should not use the power of suggestion to our fullest. After all, it’s not manipulation if you direct a potential buyer to a product or service they are actively seeking out. You are just making it easier for the customer to find you, and to reap the rewards your company has to offer.

I Work With My Customers to Make ‘Suggestions’ through Web Design, Internet Marketing and More…

If you need an internet marketing expert who understands the process of gaining a lead or guiding a visitor to purchase your products or services, contact me for a free consultation. I welcome the call or email.

Contact Lisa Caterbone, Digital Marketer in Las Vegas

Web Design Notes: Slideshows Add Functionality and Feature to your Website

Web Design Notes: Slideshows add functionality and features to your website

You’ve seen slideshows a million times, but do you realize how important these slideshow images are to feature content and products on your website?

What is a slideshow & why should you add one to your website?

A slideshow is a group of images or text statements that are displayed across your website in a manner that allows them to attract attention. They are normally larger images that display across the page and will switch out every so many milliseconds.

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Example of a slideshow above

Simply adding a slideshow that moves on your page, catches the human eye. By catching the eye of the website visitor, you now have their attention which allows you to say to your visitor “Hey, look at this cool new product!” or “We have a sale going on!”… or whatever you’d like it to say.

By adding a slideshow to your web pages, you are effectively telling your visitors what is important for them to look at, and what is important for you to communicate to them.

Popular ways to use an image slideshow on your website:

  • Promote a product, either new or sale item
  • Promote a sales or service promotion
  • Direct the visitor to important information or company alerts
  • Feature an article or showcase expert content that will provide information, like a blog or technical guide.
  • Showcase a design portfolio

Slideshows allow you to showcase your products & services, as well as content a visitor may be interested in.

A slideshow on your website homepage or shopping cart attracts visitors and directs their attention to what you want to promote to them. You will normally see an immediate bump in your website traffic to those products or pages, and hopefully, if you communicate it properly, a bump in sales.

Contact me and let’s start making your website the best it can be by adding a slideshow to promote your products, services or content.

Contact Lisa Caterbone, Digital Marketer in Las Vegas

3 Things Every Business Needs To Start A Website

Website Design and Hosting in Las Vegas, NV

I get a lot of clients who have never built a website before. They don’t have any idea of where to start and they need some advice on how to get their business online. They normally have been referred to me by one of my clients who feels confident referring them to me because I’ve helped get their business online. It’s always an honor to be referred and it’s one I do not take lightly.

The normal process for me to help my customers is to schedule a call or meeting and find out about their business. I then walk them through the basics of what they will need in order for them to have a website.

These are the basic items any business needs if they plan on having a website. I won’t go into too much detail as I will save that for a later post, but just knowing up front what the important items are to have a website for your business is the first step, and if this helps to guide you on your journey, I’m glad to have helped.

3 THINGS EVERY BUSINESS NEEDS TO START A WEBSITE:

When you decide you need a website for your company there are a few key items you will need to do before you can ‘open for business’.

1. BUY / REGISTER A DOMAIN NAME

The domain name is the ‘address’ to your business web site. If you comparing a website to a house, the domain name would be the address, i.e. 8000 Badura Ave. In the case of a website, it would be netmouser.com.

Domain names should be easy to remember and identifiable. Many times I consult with my clients and tell them to think of any of the following ideas:

  • Your company name
  • Your business products and services
  • Keywords that you identify your business with
  • Your location
  • Combination of any of these ideas above

If you own a business that provides trophies and awards, you may want to include keywords in your domain to capture the searches for people looking for trophies or awards. However, there are so many businesses that handle this service nationwide, so you may want to narrow it down by including the city or your business name. For example, one of my clients provides awards that recognize outstanding achievement to schools, businesses, etc… Their company name is Desert Wind Engraving & Awards. When you hire a professional digital marketer like me, I will do a domain search (similar to a business name dba search) that will show me what domains are available that may match your business, business products or services and / or location. I give you a listing of these domains available at the time of my search and we go over what we think will be best for your business. In the example above, we chose the business name ‘Desert Wind’ with a keyword ‘Awards’ so their domain name is DesertWindAwards.com.

Try thinking about your business, your services and products you offer, along with your location and then go to Netmouser’s Domain Registration service and try some domain name searches to see if there is something available that you like. If so, register it and that’s the first step to take in creating a website.

2. WEB HOSTING

Going back to the example of comparing a website to a house, the web hosting would be the land or foundation you build your house on. You can’t have a house without land to build it on, can you?

Web hosting is the ‘space’ you need to build your website. This ‘space’ is a virtual space that resides on a physical web server in another location somewhere in the world. There are different types of web hosting plans based on what your needs are, where and who you host with, but the main thing you need to know is you will need a web hosting plan. Netmouser has dedicated servers we use to host our client’s websites. When you hire me, I will set up all of your website hosting needs for you so you don’t have to worry about it. Web hosting plans are essential, and without it, you can’t have a website.

3. WEBSITE DESIGN & PROGRAMMING / CODED PAGES

Now that you have your ‘address and land’ for your website, you actually need to build or construct the house… in this case your website. To do this, I will create a custom design for my client and then code it out using programming language that displays on the web. We upload the files to your web hosting plan and then, when someone types in your domain name (or address), your website is displayed. Without the coded files, you just have a blank virtual space.

When you are ready to create a website, it’s best to hire a professional digital marketer so you can insure the website is coded properly and with marketing principles for SEO (search engine optimization) so your site has a better chance to be indexed in a search engine like Google when someone is searching for your products or services.

SUMMARY

These are the three required items you NEED to start a website. There are more items that we will discuss in the near future that make your website structure and marketing efforts more effective, like SEO, shopping carts to sell your products, videos, etc… but for now, these are the three basic items you need to get your business on the web.

CONTACT ME

If you need help with your company website, please, contact me! I love helping companies set up their businesses online and would love to speak with you.

Contact Lisa Caterbone, Digital Marketer in Las Vegas