Another new web browser?

September 3rd, 2008

Ok, we have Internet Explorer, Mozilla Firefox, Mac Safari, Opera….and now another new web browser enters the market…

GOOGLE CHROME!

For anyone who wants to learn more about this new browser, visit the Google Chrome website and get your free download.

Census Bureau Releases 2nd Quarter 2008 Ecom Sales Stats

August 25th, 2008

The Census Bureau has released its quarterly stats on ecommerce.  To view the full release, visit the U.S. Census Bureau website.

For those of you who want the quick review:

The Census Bureau of the Department of Commerce announced today that the estimate of U.S. retail e-commerce sales for the second quarter of 2008, adjusted for seasonal variation, but not for price changes, was $34.6 billion, an increase of 2.9 percent (±1.0%) from the first quarter of 2008. Total retail sales for the second quarter of 2008 were estimated at $1,034.8 billion, an increase of 0.9 percent (±0.3%) from the first quarter of 2008. The second quarter 2008 e-commerce estimate increased 9.5 percent (±1.2%) from the second quarter of 2007 while total retail sales increased 2.5 percent (±0.5%) in the same period. E-commerce sales in the second quarter of 2008 accounted for 3.3 percent of total sales.

On a not adjusted basis, the estimate of U.S. retail e-commerce sales for the second quarter of 2008 totaled $32.5 billion, an increase of 0.5 percent (±1.0%)* from the first quarter of 2008. The second quarter 2008 e-commerce estimate increased 8.9 percent (±1.2%) from the second quarter of 2007 while total retail sales increased 2.3 (±0.5%) in the same period. E-commerce sales in the second quarter of 2008 accounted for 3.1 percent of total sales.

Lag in Posting

August 8th, 2008

Hello Everyone!  It’s Friday, August 8th and I realize there has been a lag in my posting to this blog.  I’ve been hard at work finishing customer websites, setting up new marketing plans and keeping up with my all my ‘other’ everyday work (except for this blog obviously.)

To start a new trend, I am going to start publishing the finished websites on this blog, so users can see firsthand the projects that are being created by netMouser.

To start it off, I would like to welcome Comfort Street Shoes to the netMouser family!  Desert Birkenstock has two locations here in Las Vegas, and now…they have a third ONLINE location:  Comfort Street Shoes.  If anyone is a big proponent of comfort shoes, this is your place to go!  They have a great variety of footwear for both adults and kids, and many of the famous brands that are known for walking and foot comfort.

I also want to welcome ImageJoe to the netMouser family!  Joe Cavender is a local Las Vegas photographer who doesn’t do the ‘normal’ thing…he does EXCEPTIONAL photos of Las Vegas, Sedona Arizona, Death Valley, Scotty’s Castle, along with Corvette Autos & other types of photography.  His work is wonderful and I am happy to have been a part of developing this talented photographer’s website.  You can now buy his prints online, so please go check out his website.

And since I am mentioning our client sites, please also take a moment to browse the netMouser family portfolio.  There you will find all of our featured portfolio projects.  From every type of site you can think of, whether an ecommerce shopping cart, promotional website or community website…it’s all there in our portfolio.

Have a great Friday and a happy weekend!

Optimizing your online store for SEO

July 24th, 2008

With each new client who orders a shopping cart, I get asked the same question.  How do I make my store more search engine friendly so I get ranked in Google, Yahoo & MSN?

There are a few different things I recommend that will help make your site more search friendly:

1.  Think about how you name your categories and your products.  These category and product titles are very important because you can add valuable search information so the search engines can understand your products and services better, which in return, should work in your favor and add more relevancy to your listing in their search engine.

2.  Be Descriptive.  In your product descriptions, tell the customer exactly what your product is.  Be as descriptive and as enticing as possible.  Not only will you be adding more pizzazz to your products and possibly inciting a sale from a customer, you are also adding valuable content for the search engines to read and possibly use when indexing your site in their search engine.

3.  Don’t abbreviate.  I don’t know how many times I’ve seen companies place funky abbreviations in their store because that is how they refer to it in their POS systems.  Remember, on the web, you have more room to describe your product than you do in your POS system descriptions and titles.  Instead of putting: B 24IN C-ON Tan.  Say exactly what your product is:  Black 24 inch Carry-on with Tan Lining.  This is much more descriptive and much more valuable to the customer browsing your store and the search engine crawling it.

There are other ways you can optimize your store, but if you can stick to those three tips above, you will be way ahead of the game, and hopefully…your competition.

GIMP: Free Graphics Program

July 20th, 2008

For anyone who is interested in a great FREE graphics program, check out GIMP.  I have recommended it to a few of my clients and they love it!

To download the program and to read more about it and its features, visit the GIMP website.